Brand Ranking the World's Leading Car in 2010

Bookmark and Share
Interbrand has published a list of 100 leading global brands in 2010, which, Toyota being eliminated from the top 10, Lexus also eliminated from the top 100, while Hyundai ranked 65th (ranked 69th in 2009).


In the list of 100 leading global brand in 2010, three leading position is still Coca-Cola, IBM and Microsoft.

In the field of automobiles - motorcycles, although Toyota is still leading but ranked only 11th (ranked 8th in 2009). Meanwhile, Lexus, luxury car brand of Toyota Group, was not named in the list.

Most brand cars have value increase compared to 2009, except, Toyota witnessed decline 16% of brand value.

Ranking        Brand           Made             Brand value($million)         Value change
  • 11         Toyota         Japan           26,192                             -16%
  • 12         Mercedes     Germany       25,179                               6%
  • 15         BMW           Germany       22,322                               3%
  • 20         Honda          Japan          18,506                               4%
  • 50         Ford            U.S.               7,195                               3%
  • 53         VW             Germany         6,892                               6%
  • 63         Audi            Germany         5,461                               9%
  • 65         Hyundai       Korea             5,033                               9%
  • 72         Porsche        Germany        4,404                               4%
  • 91         Ferrari          Italy              3,562                                1%